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Direct Response is immediate – it asks for the order – now. It's trackable and measurable. Targeting specific audiences with a specific offer and asking for a response … YES, NO or MAYBE.
I have worked with many of the great DR marketers and copywriters and learned from each of them. Attention-grabbing headlines are essential. Long copy sells. Color and graphics must promote the product offer. Create excitement. Make it readable!
Here is a sampling of mailings I've designed for publishers and membership organizations including Bantam Books, Value Line Publishing, and the American Horticultural Society.
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